International Business MachinesIBM unveils new AI-powered features for the US Open, showcasing its technology.

IBM is introducing a new set of AI-powered experiences for the 2026 US Open, developed with the United States Tennis Association to make live tennis more personalized and interactive for fans. The innovations include a Live Updates homepage that prioritizes favorite players, a new Serve Quality metric that analyzes serving mechanics across all 254 singles matches using limb-tracking technology at 50 times per second, and an enhanced Likelihood to Win feature with Key Moments that explains turning points. IBM is also upgrading Match Chat with watsonx Orchestrate to answer fan questions in natural language using live match data and historical statistics. The company faces competition from Microsoft and Alphabet, which are also expanding AI and cloud-based sports technology through partnerships with leagues like the NBA and MLB.
International Business MachinesIBM unveils new AI-powered features for the US Open, showcasing its technology.
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