Illumina IncILMN
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Roche launched a competing gene sequencer at a lower price, challenging Illumina's market share.
Illumina shares fell 1.9% after Swiss drugmaker Roche launched a next-generation gene sequencing machine that undercuts Illumina's pricing. Roche's new Axelios machine is priced at $750,000, compared to Illumina's NovaSeq X machines which list for between $985,000 and $1.25 million. The move challenges Illumina's estimated 70% share of the genetic-testing technology market. Analysts expect a gradual push for market share rather than rapid disruption. The shares were trading at $177.45, down 2% from the previous close.
Illumina IncRoche launched a competing gene sequencer at a lower price, challenging Illumina's market share.
Roche Holding AGRoche launched a new next-generation gene sequencing machine, expanding its product portfolio.