Index Living Mall (ILM) has launched its second Japandi-style furniture collection this year, named OTARU, targeting sales of 40 million baht over four months in 2026. Inspired by the city of Otaru in Japan, the collection emphasizes natural woodwork and warmth, covering over 30 functional items, including its first semi-outdoor furniture group. The previous success of the AOMORI series, which generated around 65 million baht in sales over five months in 2025, underscores this strategy as a long-term investment. ILM has been building the Japandi trend foundation from 2023 to 2026 and sees room for growth in the Japanese-style furniture market, particularly in the luxury and space-saving design segments.
Index Living Mall Public Company LimitedILM launched its OTARU Japandi furniture collection targeting 40 million baht in sales, building on the AOMORI series' 65 million baht success.
