Index Living Mall is aggressively expanding its Pet-Friendly Living product category to ride the Pet Humanization wave, as Thailand's pet market is projected to reach 100 billion baht in 2026, up 13.2% from 92 billion baht in 2025. Younger generations are willing to spend as much as 41,100 baht per pet per year. The company has laid out three main strategies: developing innovative furniture that withstands over 50,000 cycles of pet claw scratching, offering custom-made furniture design services, and expanding the PET ACCESSORY zone to around 30 square meters per branch in new and renovated stores such as Chiang Rai, Ubon Ratchathani, and Hat Yai. It is also launching the "Snap and Swap a Home for Your Four-Legged Loved One" campaign to bridge in-store and online experiences.
Index Living Mall Public Company LimitedExpanding pet furniture portfolio to tap growing pet humanization trend with projected market growth.