Monster Beverage CorpFSSAI orders halt to 'energy drink' label, affecting Monster's high-caffeine beverages in India.
The Food Safety and Standards Authority of India has ordered manufacturers to stop using the term 'energy drink' for high-caffeine beverages. The FSSAI and manufacturers agreed to label changes during discussions on the 24th, with a 90-day grace period granted. Affected companies include PepsiCo, Red Bull, Monster Beverage, Reliance, and Hell Energy. Retail sales of high-caffeine drinks in India are projected to reach 1.6 billion dollars by 2028, growing at an annual rate of 12.6 percent, but this measure could impact sales.
Monster Beverage CorpFSSAI orders halt to 'energy drink' label, affecting Monster's high-caffeine beverages in India.
PepsiCo IncPepsiCo's high-caffeine drinks in India must change labels, potentially impacting sales.
Reliance Industries LimitedReliance's high-caffeine beverages affected by FSSAI label change order.
Red Bull's core product label 'energy drink' banned in India, likely hurting sales.
Hell Energy's high-caffeine drinks in India must comply with new labeling rule.