Infobip and Digitas Middle East Expand Strategic Partnership for AI-Driven Customer Engagement

M&A · PartnershipProduct / Tech
โดย Business Wire·Read original
Summary · why it matters

Infobip and Digitas Middle East have signed an expansion of their strategic partnership to power AI-driven customer engagement for global brands. The collaboration will create a joint service practice around the Infobip AgentOS platform, combining Infobip's enterprise communications infrastructure with Publicis Groupe's capabilities in data, AI, customer experience strategy, and media transformation. The rollout will begin across the MENA and APAC regions under a global framework agreement. Digitas ME will build a dedicated practice of certified Infobip specialists and co-develop go-to-market solutions, while Infobip's Chief Innovation Officer Krešo Žmak highlighted the partnership's role in helping companies transform customer engagement and achieve measurable business impact globally.

Impact on stocks 2

Communication Services · 1 stocks
Publicis Groupe SA
PUB
▲ PositiveDemandrelevance

Publicis Groupe's subsidiary Digitas ME expands partnership, potentially driving demand for its AI and customer engagement services.

Real Estate · 1 stocks

Theme Impact 2

Off-coverage companies 2

Infobip LtdPrivate▲ Positive
Demandrelevance

Infobip expands strategic partnership with Digitas ME, creating a joint practice around its AgentOS platform, driving adoption and revenue.

Digitas Middle EastPrivate▲ Positive
Demandrelevance

Digitas ME builds a dedicated practice around Infobip's platform, expanding its service offerings and client base.

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