ING Group NV ADRING introduces subscription-based banking model to diversify fee income and offset declining interest earnings.
ING Groep introduced a subscription-based banking model in the Netherlands on June 10, replacing traditional pay-per-product fees with tiered monthly packages that bundle banking, insurance, and additional services like streaming. The strategy, already successful in Belgium, Romania, and Poland, aims to diversify income streams and maintain market share against digital neobanks. ING plans to expand the rollout across all its remaining European markets by mid-2027, standardizing fee revenue across regions, including those with historically low fees. The initiative is a core part of ING's goal to grow net fee and commission income, which accounted for 21% of total revenue in the first quarter of 2026, helping offset declining earnings from high interest rates.
ING Group NV ADRING introduces subscription-based banking model to diversify fee income and offset declining interest earnings.
ING Groep NVING introduces subscription-based banking model to diversify fee income and offset declining interest earnings.