Intuit Consumer Flywheel Gains Lift ARPU as Cross-Selling Deepens

Earnings
โดย Zacks Investment Research·US·Read original
Summary · why it matters

Intuit is reshaping its Consumer business into a year-round financial platform by linking TurboTax, TurboTax Live, Credit Karma and consumer money products, with customers using both TurboTax and Credit Karma generating about 30% higher average revenue per user than TurboTax-only customers. Consumer revenues reached $5.27 billion in the fiscal third quarter of 2026, up 8% year over year, while TurboTax revenues rose 7% to $4.36 billion and Credit Karma increased 15% to $631 million. Intuit expects TurboTax ARPU to rise about 11% in fiscal 2026, TurboTax Live revenues to grow 36% to $2.8 billion, and consumer money revenues to grow 26%. Consumer operating income grew 5.5%, slower than revenues, partly because of higher marketing and sales expenses, and the key test is whether stronger cross-selling can lift lifetime value enough to offset weaker low-end volumes and rising costs while preserving healthy long-term operating margins.

Impact on stocks 2

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Intuit Inc
INTU
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Consumer revenues up 8% with higher ARPU from cross-selling TurboTax and Credit Karma.

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