Jay Mart Public Company LimitedJMART expects Q3 to be strongest quarter due to iPhone 18 launch and Android growth.
Executives at JMART's subsidiary JMart Mobile revealed that Apple will launch the iPhone 18 on September 10, 2026, with sales in Thailand expected to begin around September 18. The main demand is expected to be for the Pro and Pro Max models. The company is not concerned about pricing but is monitoring supply risks. It is also preparing promotions and a campaign called "One ID Card, Installment Available" through its subsidiaries. Meanwhile, the company expects its Q3/2026 performance to be the best of the year, supported by growth in Android smartphones from Chinese brands such as OPPO and Vivo, as well as a restructuring of its business portfolio to focus more on retail.
Jay Mart Public Company LimitedJMART expects Q3 to be strongest quarter due to iPhone 18 launch and Android growth.
Apple Inc.iPhone 18 launch expected to drive demand for Pro models, but Apple not directly discussed.