John Ternus takes over as Apple CEO today, succeeding Tim Cook, who will remain as chair of the board. Cook grew Apple's market capitalization from $350 billion to more than $4 trillion over his 15-year tenure, and Ternus must now sustain that growth while tackling several key challenges. These include ramping up Apple's AI efforts, managing relations with the Trump administration, navigating global regulatory changes affecting the App Store, and finding the next major product beyond the iPhone. Ternus will get an early test in September when Apple is expected to unveil the iPhone 18 and its first foldable iPhone, along with a generative AI-powered Siri that has faced repeated delays. Analysts note that Ternus, a hardware specialist, may need to focus on recruiting top AI talent and pushing into new product categories to secure Apple's future.
Apple Inc.New CEO faces AI challenges and product launches, but impact unclear.
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