Meta Platforms Inc.JPMorgan reiterated Overweight on Meta with an $820 price target, citing Muse's potential as the biggest consumer AI app since ChatGPT.

JPMorgan analysts say Meta Platforms' new Muse AI agent could become the most widely used consumer artificial intelligence app since OpenAI's ChatGPT, after the app hit No. 1 on Apple's U.S. App Store following its Sept. 8 launch. Analyst Doug Anmuth credited Muse's user-friendly interface, generous free tier and Meta's distribution across social platforms serving billions of users daily, and the bank reiterated its Overweight rating on Meta with a price target of $820. Muse reached about 2.5 million U.S. downloads through Sept. 19 with roughly 557,000 daily active users, according to Sensor Tower data cited by Bank of America, and on iOS alone its first 12 days produced 1.43 million downloads, edging out ChatGPT's 1.37 million over the same post-launch window. BofA Global Research said early reviews show the agent's ability to execute multi-step tasks and workflows with limited user intervention is resonating, but cautioned that revenue from ads, subscriptions or commissions within Muse is unlikely to become material before 2028. Muse's basic version is free, with subscription tiers priced at $20 and $100 a month for heavier use, and Meta shares have climbed nearly 20% since the launch.
Meta Platforms Inc.JPMorgan reiterated Overweight on Meta with an $820 price target, citing Muse's potential as the biggest consumer AI app since ChatGPT.
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