Meta Platforms Inc.JPMorgan upgraded Meta to Overweight and lifted its price target to $820 on AI monetization progress.

JPMorgan analyst Doug Anmuth upgraded Meta Platforms to Overweight and raised his price target to $820 on September 10, arguing the company is moving beyond AI experimentation toward meaningful commercialization. Meta said earlier this year that improvements to AI-powered ad ranking increased Facebook ad clicks by 3.5% and Instagram conversions by 1%, and the combined revenue run rate associated with its video-generation advertising tools reached $10 billion at the end of last year. The company expects capital expenditures of $130 billion to $145 billion in 2026, up from $72.2 billion last year, a sharp increase that could pressure free cash flow if AI monetization takes longer than expected to offset the additional costs. As of the end of the second quarter, 254 hedge funds held stakes in Meta, down slightly from 262 funds at the end of the first quarter, while approximately 28.81 million Meta shares were sold short as of August 31, representing about 1.31% of the public float.
Meta Platforms Inc.JPMorgan upgraded Meta to Overweight and lifted its price target to $820 on AI monetization progress.
JPMorgan Chase & Co