Kangaroo-skin soccer cleats vanish from the 2026 World Cup

Industry
โดย GlobeNewswire·Read original
Summary · why it matters

Kangaroo-skin soccer cleats have effectively vanished from the 2026 FIFA World Cup, with only one player on the official tournament rosters indicating he may use a shoe model made from kangaroo skin. The Center for a Humane Economy and Animal Wellness Action announced that every major athletic shoe manufacturer has now committed to ending the use of kangaroo skins, following a six-year campaign. In 2025-26 alone, Adidas, ASICS, and Umbro joined Nike, Puma, New Balance, and Sokito in abandoning kangaroo parts, while Mizuno announced its intention to stop. These companies had until recently sold dozens of models of kangaroo-skin shoes to hundreds of millions of players in more than 190 nations, driving the commercial killing of two million kangaroos across their native range in Australia. The organizations called the shift one of the most consequential corporate animal-welfare victories in professional sports history.

Impact on stocks 5

Consumer Discretionary▼ · 5 stocks
adidas AG
ADS
▼ NegativeRegulationrelevance

Adidas joined the ban on kangaroo skins, ending a key material for soccer cleats.

Nike Inc
NKE
▼ NegativeRegulationrelevance

Nike committed to ending kangaroo skin use, losing a product line due to campaign pressure.

PUMA SE
PUM
▼ NegativeRegulationrelevance

Puma abandoned kangaroo parts, losing a product line due to campaign.

Off-coverage companies 3

New BalancePrivate▼ Negative
Regulationrelevance

New Balance is one of the major manufacturers that committed to ending kangaroo skin use, which may affect product offerings and brand positioning.

SokitoPrivate▼ Negative
Regulationrelevance

Sokito is listed as one of the companies that abandoned kangaroo parts, potentially impacting its product line.

UmbroPrivate▼ Negative
Regulationrelevance

Umbro is mentioned as having joined the commitment to end kangaroo skin use, which may affect its soccer cleat offerings.

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