Kimberly-Clark reported that its innovation-led strategy delivered a 3% improvement in volume plus mix growth in the first quarter of fiscal 2026, marking two consecutive years of broad-based gains. The company emphasized that these improvements were driven primarily by product innovation rather than promotional activity, with promotional programs designed only to support product launches and accelerate adoption. In the quarter, promotions centered on the enhanced Snug & Dry offering, which features a softer feel from a redesigned absorbent core, contributing to higher household penetration and improved product velocities. Kimberly-Clark is building market share across its key focus areas of Baby Care, Women's Health, and Active Aging by consistently introducing differentiated products that address evolving consumer needs. The company's continued investment in consumer-centric innovation is reinforcing its competitive position and supporting sustainable, profitable organic growth over the long term.
Kimberly-Clark CorporationInnovation-led strategy drove 3% volume and mix growth, with promotions supporting product launches and adoption.
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