Kohl's juniors business grew 10% in the first quarter of fiscal 2026, led by strength from its proprietary So. brand. The performance contributed to flat to slightly positive comparable sales across the women's, kids', home and accessories businesses, making juniors one of the clearest areas of progress within the company's merchandising initiatives. Company-wide comparable sales declined 1.1% in the quarter, indicating that the strength in juniors stood out against an overall business that remains under pressure. Kohl's plans to expand the So. brand into additional dress and casual categories through its office edit collection.
Target Corporation
Walmart Inc.Kohl's CorporationKohl's juniors sales grew 10% led by its proprietary So. brand, indicating strong end-customer demand for that product line.