Kraft Heinz is expanding consumer engagement with two new brand moves tied to Philadelphia Cream Cheese and HEINZ ketchup. Philadelphia Cream Cheese has partnered with Ziggi's Coffee to launch the Philadelphia Everything Bagel Latte, the cream cheese brand's first beverage concept and Ziggi's first savory latte. HEINZ has introduced the Love Lid, a customizable ketchup cap that lets consumers control how much ketchup they pour as part of its latest packaging effort. The latte will be a limited time offer from 11 to 17 August 2026, testing whether a core dairy brand can extend into beverage occasions. The company reported Q2 2026 sales of US$6,262 million and is still working through large impairment charges.
The Kraft Heinz CompanyNew product launches (Philadelphia latte and Love Lid) aim to boost consumer engagement and sales.
Partnership with Philadelphia to launch a new savory latte could attract customers.
