The Kraft Heinz Company reported that its Taste Elevation category, which includes ketchup, cream cheese, mustard and steak sauce, saw the percentage of U.S. revenues gaining or holding share rise to 87% in March, up from 24% in fiscal 2025. Weighted average share trends for the category turned positive in March with a gain of 0.13 percentage points, compared with a decline of 0.46 points in fiscal 2025. The improvement was driven by core brands such as Heinz ketchup, Philadelphia cream cheese, Grey Poupon mustard and A.1. steak sauce. Taste Elevation is part of the company's WIN BIG portfolio, which accounts for approximately 55% of net sales. Across the total U.S. retail portfolio, the percentage of revenues gaining or holding share increased to 54% in March from 12% in fiscal 2025.
The Kraft Heinz CompanyTaste Elevation category share gains rose to 87% in March, driven by core brands, indicating strong end-customer demand.
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