Kroger CompanyKroger launches AI Shopping Assistant to enhance digital engagement and support growth targets.

The Kroger Co. launched an AI Shopping Assistant across its websites and apps in July 2026, aiming to help customers plan meals, discover recipes, and build carts tailored to budgets and dietary needs. The tool represents one component of Kroger's broader digital push, which includes expanding private labels and growing digital channels, as the company works toward projected revenue of $159.0 billion and earnings of $3.2 billion by 2029. Kroger reaffirmed its 2026 earnings guidance and reported June quarter results, framing how much room it has to invest in such tools while targeting its EPS range. The launch tests whether e-commerce investments and automation can offset cost pressures from labor and remodel spending, though online grocery remains less profitable and could continue to drag on overall margins. Simply Wall St's fair value estimate for Kroger stands at $70.71, implying a 25% upside to the current price, while community estimates range from $70.71 to $141.87.
Kroger CompanyKroger launches AI Shopping Assistant to enhance digital engagement and support growth targets.