KTC has disclosed statistics showing that credit card members aged 60 and over are spending more per person and more frequently than in the same period last year, spanning categories such as health and beauty products, fashion apparel, and household goods. Mr. Sorachat Srilamoon, Chief Marketing Officer for KTC Credit Cards, noted that Thailand currently has more than 14.68 million people aged 60 and over, accounting for 20.9% of the country's total population, and that as many as 5.41 million of them remain active in the workforce. KTC has therefore shifted its marketing strategy from age-based marketing to understanding life stages, and has partnered with the Robinson department store chain to launch the campaign "Retire Happy, Live Life to the Fullest," running from September 1, 2026 to October 4, 2026. The campaign offers discounts of up to 50% on participating products and brands, and lets members redeem KTC FOREVER reward points for additional discounts and cashback totaling up to 25% at Robinson department stores nationwide. KTC also sees the spending of retirees as linked to the spending patterns of family members, whether children buying goods for their parents or shared household items, making this an opportunity in the Silver Economy market that is not limited to marketing to people aged 60 and over.
Krungthai Card PCLKTC partners with Robinson on a retirement campaign offering discounts and point redemptions to drive cardmember spending in the Silver Economy.
