Kunlun Tech announces major core model upgrade; Fang Han calls 2026 the inaugural year of world models

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At a special forum during the 2026 World Artificial Intelligence Conference, Kunlun Tech announced a major core model upgrade, unveiling the Matrix-Game 3.5 world model, Mureka v9.5, and the O3 music model. Chairman and CEO Fang Han stated that 2026 will become the inaugural year of world models, marking a critical turning point as AI moves from content generation to understanding and interacting with the physical world. He offered three major industry predictions: world models will enter the physical world of robotics and intelligent manufacturing, becoming a core competitive advantage in the physical intelligence industry; the gaming industry will be the first to be transformed by world models, with Matrix-Game 3.5 enabling real-time evolution of virtual worlds, and within three to five years it will become a universal infrastructure that dramatically reduces the cost of producing open-world games; and tools such as AI music and AI video will shift from technical experiments to mass creative tools, with the Mureka music model lowering the barrier to creation and driving profound changes in the AIGC industry ecosystem. Fang Han emphasized that Kunlun Tech will continue to reduce the cost of AI creation, and attending guests reached a consensus that human-machine collaboration will become the mainstream long-term development model for the entertainment industry.

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Beijing Kunlun Tech Co Ltd
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Announced major core model upgrade including world model, music model, and AI video tools, positioning company as leader in AI.

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