L'Oréal has signed an agreement to acquire a majority stake in Innovist, a leading digital-first Indian personal care house of brands. Founded in 2019, Innovist is known for science-led brands like Bare Anatomy and Chemist at Play, with products sold through direct-to-consumer platforms, e-commerce, quick commerce, and offline retail. The founding team will remain as minority shareholders and continue to operate the business in collaboration with L'Oréal India, with the brands joining L'Oréal's Consumer Products Division. L'Oréal will begin consolidating Innovist sales upon closing, and the agreement includes rights to buy out the remaining minority shareholders in full. The transaction is expected to close in the coming months, subject to regulatory approvals and customary conditions.
LOréal S.A.L'Oréal acquires majority stake in Innovist, expanding its portfolio in India.