Lamborghini debuts $741,172 Revuelto SV at Monterey with scarcity strategy

Product / Tech
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Summary · why it matters

Lamborghini unveiled its most extreme production car, the Revuelto SV, at The Quail during Monterey Car Week, with a starting price of $741,172 and a 1,050-horsepower naturally aspirated hybrid V12. Limited to 1,963 units, the SV is the latest in a line of special cars dating back to the 1971 Miura SV, and CEO Stephan Winkelmann said pre-selling response has been very good. The car set a production-car lap record at Hockenheimring and will begin reaching customers in 2027, with the limited run representing at least $1.47 billion in potential sales. Winkelmann emphasized that Lamborghini is deliberately keeping volumes conservative to maintain scarcity and pricing power, even as first-half 2026 revenue climbed while unit deliveries slipped. A manual transmission is not planned for the SV despite competitor offerings, with Winkelmann noting low historical demand for stick shifts in Gallardo and Murciélago models.

Impact on stocks 2

Consumer Discretionary± Mixed · 2 stocks
Volkswagen AG
VOW
▲ PositiveDemandrelevance

Lamborghini's new Revuelto SV has very good pre-selling response and represents at least $1.47 billion in potential sales, boosting Volkswagen's luxury brand revenue.

Ferrari NV
2FE
▼ NegativeCompetitionrelevance

Lamborghini's new limited-edition Revuelto SV with record lap time and strong pre-sales intensifies competition in the ultra-high-end supercar segment.