Volkswagen AGLamborghini's new Revuelto SV has very good pre-selling response and represents at least $1.47 billion in potential sales, boosting Volkswagen's luxury brand revenue.
Lamborghini unveiled its most extreme production car, the Revuelto SV, at The Quail during Monterey Car Week, with a starting price of $741,172 and a 1,050-horsepower naturally aspirated hybrid V12. Limited to 1,963 units, the SV is the latest in a line of special cars dating back to the 1971 Miura SV, and CEO Stephan Winkelmann said pre-selling response has been very good. The car set a production-car lap record at Hockenheimring and will begin reaching customers in 2027, with the limited run representing at least $1.47 billion in potential sales. Winkelmann emphasized that Lamborghini is deliberately keeping volumes conservative to maintain scarcity and pricing power, even as first-half 2026 revenue climbed while unit deliveries slipped. A manual transmission is not planned for the SV despite competitor offerings, with Winkelmann noting low historical demand for stick shifts in Gallardo and Murciélago models.
Volkswagen AGLamborghini's new Revuelto SV has very good pre-selling response and represents at least $1.47 billion in potential sales, boosting Volkswagen's luxury brand revenue.
Ferrari NVLamborghini's new limited-edition Revuelto SV with record lap time and strong pre-sales intensifies competition in the ultra-high-end supercar segment.