Lands’ End has appointed Charlie Cole as its new CEO, effective July 13. Cole, whose background is heavily focused on technology, most recently served as interim chief digital officer at direct-to-consumer bedding brand Thuma. He replaces Andrew McLean, who led the apparel brand for three years. The leadership change comes less than six months after brand management firm WHP Global acquired a controlling stake in Lands’ End for $300 million. The company has been struggling with declining sales, and in its most recent quarter net revenue fell more than 8% to nearly $240 million, though it swung to a net income of over $330 million thanks to WHP Global’s investment.
Lands’ End IncNew CEO appointment with tech background may signal strategic shift, but impact unclear; company has declining sales.
WHP Global acquired controlling stake; mentioned as context for CEO change, but no new impact.