Lyft shares surged 5.4% in afternoon trading, boosted by record Prime Day sales and a drop in the 10-year Treasury yield below 4.5%. U.S. online sales hit $8.3 billion, up 5.3% year-over-year, signaling robust consumer demand that supports digital advertising spending. Falling yields also lifted valuations for consumer internet companies by lowering the discount rate on future cash flows. The stock later settled at $14.39, up 4.1% from the previous close, but remains down 27.2% year-to-date and 41.4% below its 52-week high of $24.57 from November 2025.
LYFT IncRecord Prime Day sales signal robust consumer demand, boosting Lyft's digital advertising revenue
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