Macy's executives said at the Goldman Sachs Global Consumer and Retail Conference that the company's "A Bold New Chapter" strategy is driving sales growth, improved customer-service metrics and progress across its Macy's, Bloomingdale's and Bluemercury banners. Chairman and Chief Executive Officer Tony Spring said the company is about two and a half years into the strategy, with growth in its Reimagine stores in nine of the last 10 quarters, five consecutive quarters of growth at the Macy's banner, and guidance exceeded in six quarters. The Reimagine program began with 50 stores before expanding to cohorts of 75 and then 200 stores, and now covers about 60% of Macy's store base and 75% of Macy's store business. Chief Operating Officer and Chief Financial Officer Tom Edwards said Macy's raised its full-year sales and earnings outlook after second-quarter results, lifting its earnings-per-share outlook to a range of $2.15 to $2.35 from an initial range of $1.90 to $2.10, while underlying gross margin improved by about 10 basis points in the second quarter. Bloomingdale's, which Edwards said represents a percentage of the overall company in the high teens and is "nicely profitable," posted double-digit growth in each of the final two quarters of 2025 and growth of more than 9% in the preceding period. Macy's said it remains committed to a go-forward Macy's store base of roughly 350 locations, having closed about 85 stores during the first two years of the strategy.
Macy’s IncMacy's raised its full-year sales and EPS outlook to $2.15-$2.35 from $1.90-$2.10 after Q2 results, with gross margin up about 10 basis points.
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