Magnite and Viasat Aviation have partnered to bring programmatic advertising to in-flight Wi-Fi and entertainment screens. The collaboration, built on Viasat Ads, unlocks one of the last major offline environments as premium, addressable inventory, giving brands scaled access to highly engaged travelers. Viasat's technology is used by over 60 airlines on more than 4,000 aircraft worldwide, and Magnite's programmatic infrastructure will allow advertisers to reach millions of passengers across seat-back screens and personal devices via onboard Wi-Fi. The partnership enables real-time ad buying, dynamic targeting by route and destination, and consistent ad formatting in a brand-safe environment.
Magnite IncPartnership with Viasat opens new in-flight programmatic ad inventory, expanding demand for Magnite's services.