Magnite IncLaunched new agentic advertising product Magnite Orchestration, enabling AI-driven buying and selling.

Magnite shares surged 10.75 percent to close at $18.55 on Tuesday, rallying for a fourth straight session after the company launched a new agentic advertising product called Magnite Orchestration. The product enables buyers to connect their buyer agents to seller agents, leveraging what Magnite describes as the industry's largest pool of premium inventory, supply-side intelligence, and automation. Magnite Orchestration creates a shared environment where AI-driven buying systems can discover, evaluate, and activate premium omnichannel inventory, while buyers, publishers, and data providers can make proprietary audiences available to agents for a more interoperable ecosystem. Sean Buckley, President for Revenue and Market Strategy, said agentic technology reaches its full potential when connected to the systems that power transactions, embedding AI into existing platforms and workflows to turn opportunity into results.
Magnite IncLaunched new agentic advertising product Magnite Orchestration, enabling AI-driven buying and selling.