Magnite IncPartnership with Viasat opens programmatic ad inventory on 4,000 aircraft, expanding addressable market and potential demand for Magnite's platform.

Magnite introduced Magnite Orchestration, an agentic advertising product that brings buyer and seller agents together for AI-driven ad decisioning, and announced a partnership with Viasat Aviation to support programmatic advertising across in-flight Wi-Fi and seatback entertainment screens on more than 4,000 aircraft. The Viasat deal extends Magnite's infrastructure into in-flight media, an area that has been slower to adopt programmatic tools, with Viasat touching over 60 airlines. The Orchestration product is designed to coordinate buyer and seller agents around premium omnichannel inventory, potentially increasing the share of budgets routed through Magnite's platform. These moves expand addressable inventory and give Magnite more differentiated supply, but they also commit the company to ongoing investment in AI and infrastructure at a time when analysts expect earnings to decline by an average of 2.1% per year over the next three years.
Magnite IncPartnership with Viasat opens programmatic ad inventory on 4,000 aircraft, expanding addressable market and potential demand for Magnite's platform.