Magnite IncMagnite launched its first agentic campaign in EMEA using its buyer/seller agents and ClearLine, demonstrating its product technology.

Magnite, the largest independent sell-side advertising company, has launched its first agentic campaign in EMEA in collaboration with Amnet France, the trading desk, for a leading automotive manufacturer. Using natural language prompts, Amnet leveraged Magnite's buyer agent to build and activate a video campaign through ClearLine, with the agent communicating with Magnite's seller agent to identify and activate relevant premium CTV supply. The campaign achieved an approximate 70% reduction in setup time and a video view-through rate of 95, while also surfacing inventory and optimization opportunities not typically found through manual workflows. Barbara Thuillier-Romeri of Amnet France noted the practical value of agentic technology, and Edouard Schmidt of Magnite emphasized the importance of connecting intelligence directly to execution. The results underscore the potential of agentic buying to improve operational efficiency and campaign performance for premium CTV campaigns.
Magnite IncMagnite launched its first agentic campaign in EMEA using its buyer/seller agents and ClearLine, demonstrating its product technology.
China Mobile LimitedAmnet France leveraged Magnite's agentic buying technology to build and activate a premium CTV video campaign with improved efficiency.