Manulife Financial has launched an enhanced Protection Variable Universal Life insurance product in the United States through its John Hancock unit. The product combines flexible coverage, living benefit riders, and wellness incentives via the Vitality program, featuring a long-term death benefit focus, adjustable cash value options, and a no-lapse guarantee. Manulife, trading as TSX:MFC around CA$57.05, has seen a 37.0% share price return over the past year, though recent performance is mixed with a 0.9% decline over the past week but a 14.6% gain year to date. The launch targets higher-value segments where policy sizes and persistency can be more meaningful than in pure term insurance, and the integration of Vitality aligns with Manulife's broader focus on health-linked engagement. Investors may monitor early adoption trends, new business volumes, and Vitality engagement to assess the product's contribution to Manulife's U.S. growth strategy.
Manulife Financial CorpManulife launches enhanced Protection VUL product with Vitality rewards, targeting higher-value segments and health-linked engagement.