Dozens of hotel owners are pressuring Marriott International to share more revenue from its Bonvoy loyalty program, which is expected to generate nearly $1 billion in fee revenue this year. A March letter from 51 owners representing nearly 1,000 Marriott-branded hotels sought additional financial information and changes to the program's reimbursement structure. Marriott's intellectual-property royalty fees from credit-card partnerships reached $716 million in 2025, up from $410 million in 2019. Separately, Marriott entered into a joint venture with the Leali family, founders of Lefay, adding the luxury wellness hospitality brand to its portfolio, with integration into Bonvoy expected in late 2026.
Marriott International IncHotel owners demanding greater share of Bonvoy loyalty revenue pressures Marriott's fee income and margins.
Marriott's joint venture with Leali family adds luxury wellness brand to portfolio, expanding offerings.