Marriott International has launched Ask Bonvoy, a beta conversational AI booking tool, while surpassing 10,000 properties worldwide and entering a joint venture to acquire luxury wellness brand Lefay. The company, trading at $396.2, has seen its stock gain 7.3% over the past month and 26.4% year to date. The Lefay acquisition will integrate the brand into Marriott's broader platform and rewards ecosystem. These moves highlight how Marriott is using AI-driven digital tools, larger scale, and higher-end wellness offerings to adapt to evolving guest expectations.
Marriott International IncLaunches Ask Bonvoy AI booking tool, enhancing digital capabilities.