Mastercard Dreamonomics Report Finds SMEs Prioritizing Stability Over Speed

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โดย Business Wire·GLOBAL·Read original
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Mastercard released its inaugural Dreamonomics Report, a global survey of more than 6,000 small and medium-sized enterprises across 18 countries conducted by Hypothesis, finding that 68% of SMEs prioritize stability and predictability over fast growth and 54% actively avoid unnecessary financial risk. The report also found that 61% of SMEs would rather build deep customer relationships than reach as many customers as possible, that SMEs already use five digital business tools on average with 89% wanting to adopt more, and that 71% prioritize protection from cyber threats even though only 37% use cybersecurity tools today. Regionally, 74% of SMEs in Latin America value stability and predictability over fast growth, including 76% in both Argentina and Brazil, while 76% of SMEs in Indonesia do the same and the Middle East and Africa leads in technology adoption, with 43% using AI or machine learning tools and 42% using cybersecurity tools. Alongside the report, Mastercard launched The Mastercard Collection for Business, available to World Business, World Elite Business and the new World Legend Business debit and credit cardholders, bringing together Business Growth, Business Lifestyle and Business Security benefits. Mark Barnett, Global Head of Small and Medium Enterprises at Mastercard, said small businesses bring the dream while Mastercard brings the infrastructure to help propel, protect and power that dream, adding that owners are looking for growth that is more predictable, more protected and easier to manage. Mastercard will also extend the Dreamonomics insights platform into in-market events and cultural moments, including the TCS New York City Marathon and the Australian Open.

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Mastercard launched The Mastercard Collection for Business and a Dreamonomics insights platform, expanding its SME product offerings and customer engagement.

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