Mattel and BBC Studios announced a multi-year global licensing partnership that will bring Bluey to five of Mattel's franchises, with the first products from the collaboration arriving in Fall 2026. The collection will feature Bluey characters across Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games. Little People's character lineup will include Bluey, Bingo, Bandit, Chilli and more, while Barbie will feature Bluey and Bingo across the Barbie Cutie Reveal line. Nick Karamanos, Head of Entertainment Partnerships at Mattel, said the partnership is a natural fit, and Suzy Raia, EVP of Global Consumer Products at BBC Studios, said Mattel's portfolio of iconic brands makes it an ideal partner to extend the spirit of Bluey through new play experiences. Created by Joe Brumm and produced by Ludo Studio, the Emmy Award-winning Bluey follows a blue heeler dog who lives with her mum, dad, and little sister, Bingo.
Mattel IncMattel signs multi-year global licensing deal to bring Bluey characters into five of its brands, expanding its product lineup.
BBC Studios signs a multi-year global licensing partnership with Mattel to extend Bluey through new play experiences across Mattel brands.