Mattel and WWE have announced a new multi-year global licensing agreement that expands Mattel's WWE portfolio to include Lucha Libre AAA Worldwide, one of Mexico's most iconic lucha libre promotions. Beginning Fall 2027, Mattel will launch an all-new line of AAA action figures inspired by the promotion's legendary stars, iconic masks, and vibrant storytelling. The collection will feature recognizable talent including Psycho Clown, El Hijo del Viking, La Parka, and Mr. Iguana, with a made-to-order Mr. Iguana action figure debuting at San Diego Comic-Con as the first product. This deal reinforces Mattel's position as the home of WWE action figures, with its WWE Elite Collection ranked as the number one action figure in 2025. WWE acquired AAA in August 2025 in partnership with Mexico-based sports and entertainment holding company Fillip.
Mattel IncMattel expands its WWE portfolio with new AAA action figure line, driving product demand.
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