Mattel has launched Mattel Game Studios to create original digital interactive experiences based on its toy brands. The move builds on Mattel's recent acquisition of mobile game developer Mattel163 and deepens its presence in digital gaming. Mattel Game Studios focuses on extending core franchises into virtual and interactive formats that sit alongside physical products. The initiative marks a further push into gaming and virtual experiences that could influence how the company positions its brands with consumers. The key marker to watch is the planned global rollout of Uno Wild in early 2027 under Mattel Game Studios.
Mattel IncLaunch of Mattel Game Studios to create digital interactive experiences based on its toy brands, expanding into digital gaming.
