Mattel announced three new Hot Wheels collectibles that will debut at San Diego Comic-Con 2026, available starting July 23 at the Mattel booth and on MattelCreations.com. The "Fandom in the Fast Lane" collection includes a KPop Demon Hunters Porsche 911 GT3 R priced at $30, a Stranger Things 10th Anniversary Hawkins Van diorama at $40, and a Top Gun 40th Anniversary Set at $35. The die-cast cars are inspired by Netflix's KPop Demon Hunters and Stranger Things, and Paramount Pictures' Top Gun, and are designed for modern collectors at the intersection of pop culture and play. Nick Karamanos, Senior Vice President at Mattel, said the collaborations capture the energy and iconic spirit of each title in an authentic way for fans.
Mattel IncMattel announces new Hot Wheels collectibles for Comic-Con, driving product demand.