McDonald's Brings Back Spicy McNuggets as Shares Hit Low

Product / Tech

โดย GuruFocus·

Summary · why it matters

McDonald's is bringing back Spicy Chicken McNuggets nationwide on Sept. 1, reviving the limited-time product for the first time since 2024 as competition intensifies for value-conscious fast-food customers. The launch arrives as McDonald's shares touch a 52-week low of $259.85, with U.S. customer traffic under pressure. The spicy nuggets add cayenne and chili peppers to the signature tempura batter and will be available for a limited time. Rivals are also targeting chicken customers: Burger King recently upgraded its nuggets, and Wendy's is offering 10-piece nuggets for $1.99 through Sept. 27. McDonald's U.S. comparable sales rose just 0.8% in the second quarter, driven by higher spending per visit, while guest counts declined; global comparable sales rose 1.3%, revenue rose 4%, and diluted earnings climbed 6% to $3.32. Loyalty-member systemwide sales exceeded $40 billion over the trailing 12 months, with active users up 13% to nearly 220 million.