McDonald’s CorporationDiscontinuing PSL to launch new beverage lineup, with successful tests and strong early results, aims to expand $100B beverage opportunity.

McDonald's has confirmed it is discontinuing its seasonal Pumpkin Spice Latte from its 2026 fall menu, ending the beverage's 13-year tradition. The drink, first launched at select locations in 2013 and rolled out nationwide in 2016, will be replaced by a new Caramel Apple Pie coffee lineup featuring four limited-time offerings. The move is part of a broader strategy to expand McDonald's beverage business, which the company estimates represents a global opportunity worth more than $100 billion. In 2025, McDonald's tested new beverages at approximately 500 U.S. restaurants, a test executives described as highly successful. The company's U.S. comparable sales rose 0.8% in the second quarter of fiscal 2026, and early results from its new beverage platform exceeded expectations in lead markets including the U.S., Canada, and Germany.
McDonald’s CorporationDiscontinuing PSL to launch new beverage lineup, with successful tests and strong early results, aims to expand $100B beverage opportunity.