McDonald's discontinues Pumpkin Spice Latte after 13 years

Product / Tech
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Summary · why it matters

McDonald's has confirmed it is discontinuing its seasonal Pumpkin Spice Latte from its 2026 fall menu, ending the beverage's 13-year tradition. The drink, first launched at select locations in 2013 and rolled out nationwide in 2016, will be replaced by a new Caramel Apple Pie coffee lineup featuring four limited-time offerings. The move is part of a broader strategy to expand McDonald's beverage business, which the company estimates represents a global opportunity worth more than $100 billion. In 2025, McDonald's tested new beverages at approximately 500 U.S. restaurants, a test executives described as highly successful. The company's U.S. comparable sales rose 0.8% in the second quarter of fiscal 2026, and early results from its new beverage platform exceeded expectations in lead markets including the U.S., Canada, and Germany.

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Consumer Discretionary · 1 stocks
McDonald’s Corporation
MCD
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Discontinuing PSL to launch new beverage lineup, with successful tests and strong early results, aims to expand $100B beverage opportunity.