McDonald's has entered the energy drink market with the launch of its Red Bull Dragonberry Energizer across U.S. restaurants on Aug. 17, marking the company's first foray into energy drinks. The move comes after a mixed second quarter in which adjusted earnings of $3.38 per share beat the $3.32 consensus estimate, while revenue of roughly $7.1 billion fell slightly short of the $7.14 billion estimate. U.S. comparable sales rose only 0.8% and global comparable sales rose 1.3%, with consolidated revenue up 4% and systemwide sales up 5% to $37 billion. McDonald's stock has fallen over 11% so far in 2026, and the company has a market capitalization of roughly $189 billion with a trailing price-to-earnings ratio of about 22. Wall Street consensus is Buy with an average 12-month price target of $318.95, implying roughly 15% upside.
McDonald’s CorporationMcDonald's launches Red Bull Dragonberry Energizer, entering the energy drink market and potentially boosting sales.
Red Bull's product is being introduced at McDonald's, expanding its distribution and potential sales.
