McDonald’s CorporationMcDonald's commits $8.5B through 2036 to tech, rent relief and capital, with ~$5B by 2030.
McDonald's unveiled a long-term growth plan at its Chicago investor day, committing $8.5 billion through 2036 to restaurant technology upgrades, rent relief and capital, with roughly $5 billion of that investment to be delivered by 2030. The plan follows a rocky second quarter in which McDonald's posted 0.8% US same-store sales growth versus Burger King's 8.5% growth. As part of a commitment called "Make it Golden," McDonald's is piloting hand-breaded chicken, targeting a 1.5% gain in market share with chicken and beverages leading the way, and expects to add more US restaurants to the pilot in early 2027. The company is also reintroducing a smaller PlayPlace and rolling out AI technology dubbed ArchIQ for kitchens and drive-throughs, powered by Google Edge, which executives say will contribute to part of a 250 basis point improvement in gross restaurant-level efficiency gains, equivalent to roughly $100,000 in annual cash flow for the average US restaurant. McDonald's shares have declined 18% year to date, compared to a 4.6% gain for Burger King parent Restaurant Brands International and a 13% gain for the S&P 500.
McDonald’s CorporationMcDonald's commits $8.5B through 2036 to tech, rent relief and capital, with ~$5B by 2030.
Restaurant Brands International IncBurger King's 8.5% Q2 US same-store sales growth is cited as outperforming McDonald's 0.8%, and its shares are up 4.6% YTD.
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