McDonald's reported second-quarter global comparable sales growth of 1.3%, but US comparable sales rose just 0.8% as the company grappled with inconsistent execution of its new value menu and a pullback on digital offers that alienated loyal customers. System-wide sales increased 4% in constant currency, while adjusted earnings per share reached $3.38, including a $0.03 foreign currency benefit, representing a 5% rise on a constant currency basis. International operated markets comparable sales grew 1.5%, led by Germany, Australia, and the UK, and international developmental license markets saw a 1.9% increase, with Japan posting its tenth consecutive quarter of positive growth. The company pushed its target of reaching 50,000 restaurants globally to 2028 from 2027, citing a pressured consumer environment and inflationary development costs, but remains on track to open about 2,600 gross restaurants by the end of 2026. CEO Chris Kempczinski noted that US comparable sales were slightly negative in July, indicating execution issues are persisting into the third quarter.
McDonald’s CorporationUS comparable sales growth slowed to 0.8% due to execution missteps and pullback on digital offers, with July sales slightly negative.