Apple Inc.AAPL
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Apple is raising prices across its product lineup due to memory chip shortages, which could dampen demand.

Apple is raising prices across its product lineup as memory chip shortages increase component costs. The new MacBook Neo, which launched at $599, now starts at $699, while the MacBook Air has increased to $1,299. The 14- and 16-inch MacBook Pro models are up by $300, and iPad Air and Pro models have risen by about $150. Analysts warn the price hikes could dampen demand, though some believe Apple's high-end consumer focus may limit customer churn. Rumors also suggest next-generation iPhones may see price increases, continuing a trend affecting the broader laptop, tablet, and smartphone ecosystem.
Apple Inc.Apple is raising prices across its product lineup due to memory chip shortages, which could dampen demand.