SK Hynix IncDRAM undersupply and NAND price surge positive for SK Hynix.
Global memory monthly sales reached a record $74.6 billion, surging 31.7% month-on-month and running 2.8 percentage points above the 10-year seasonal average, according to UBS's July Memory Monthly report. DRAM posted record monthly sales of approximately $48.0 billion, up 27.7% month-on-month but roughly 8.0 percentage points below the 10-year seasonal average, while NAND sales rebounded to a record $25.8 billion, surging 40.7% month-on-month and landing approximately 16.9 percentage points above the 10-year seasonal average. UBS raised its DDR contract pricing forecast to increase 32% and 18% quarter-on-quarter in the third and fourth quarters of 2026, respectively, with NAND pricing expected to rise 30% and 12% quarter-on-quarter over the same period, and projects the DRAM industry to remain structurally undersupplied through at least the second quarter of 2028. Bernstein shares the near-term bullish read on prices but cautions that demand destruction in the consumer segment will eventually happen and the pace of price increases should narrow notably into the third calendar quarter of 2026, while UBS acknowledges that customer affordability and sustainability of AI-related capital expenditure remain key risks to the upcycle.
SK Hynix IncDRAM undersupply and NAND price surge positive for SK Hynix.
Micron Technology IncDRAM structurally undersupplied through 2028, driving price increases for Micron.
Sandisk CorpNAND pricing expected to rise 30% QoQ in Q3 2026, benefiting Sandisk.
Samsung Electronics Co LtdMemory price increases and undersupply benefit Samsung's memory business.
UBS Group AG