MercadoLibre's Free Shipping Strategy Drives Brazil Growth

Earnings
โดย Zacks Investment Research·BR·Read original
Summary · why it matters

MercadoLibre's decision to lower its free-shipping threshold in Brazil has driven sustained growth, with items sold in the country rising 56% year over year in the second quarter of 2026, up from 26% a year earlier, and FX-neutral GMV increasing 39%. The company added nearly 19 million unique active buyers globally, with Brazil leading the growth, and conversion rates expanded by 1.1 percentage points year over year. Items sold per unique active buyer in Brazil climbed 19%, and the share of Brazilian buyers purchasing across three or more categories monthly rose by 10 percentage points. MercadoLibre, which competes with Amazon and Sea Limited, has seen its shares gain 13.6% over the past three months, and its forward P/E of 39.02 is above the industry average of 22.13. The Zacks Consensus Estimate for current-year sales implies 44.6% growth, while EPS estimates have been revised downward over the past 30 days.

Impact on stocks 3

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MELI
▲ PositiveDemandrelevance

Lower free-shipping threshold drove 56% YoY item growth and 39% FX-neutral GMV increase in Brazil.

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