Meta Platforms Inc.Meta discontinued its AI image generation feature due to privacy backlash, indicating a failed product launch and reputational damage.

Meta Platforms discontinued an AI feature on the 10th that could generate images from public Instagram accounts. The feature in question was the first image generation model, Muse Image, released on the 7th by its subsidiary Meta Super Intelligence Lab. It could use photos as input material and allowed direct editing of generated images with sketches. The feature drew criticism over privacy concerns and the fact that it was automatically enabled by default, facing backlash from various quarters including Hollywood labor unions, leading to its termination within just a few days. The Screen Actors Guild welcomed the decision, noting the dangers of unauthorized digital replicas and commending the feature's removal.
Meta Platforms Inc.Meta discontinued its AI image generation feature due to privacy backlash, indicating a failed product launch and reputational damage.