Meta Platforms Inc.AI-driven ad tools boosted revenue 33% YoY, with impressions up 19% and ad prices up 12%, indicating strong advertiser demand.

Meta Platforms reported first-quarter revenue of $56.31 billion, a 33.08% year-over-year increase, powered by AI-driven ad tools that boosted impressions 19% and average ad prices 12%. The company's value optimization suite reached a $20 billion annual revenue run rate, more than doubling year over year, while over 8 million advertisers now use its generative AI creative tools. Despite raising full-year 2026 capital expenditures to a range of $125 billion to $145 billion, Meta maintained its full-year expense guidance of $162 billion to $169 billion and posted a 41% operating margin. With a forward price-to-earnings ratio of 21 and a 91% probability of an earnings beat on July 29 according to Polymarket, the bull case remains intact.
Meta Platforms Inc.AI-driven ad tools boosted revenue 33% YoY, with impressions up 19% and ad prices up 12%, indicating strong advertiser demand.
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