Meta Platforms Inc.Strong digital advertising market growth (33% Q1, 26% Q2 paid social ad spend) drives Meta's core revenue.

Meta Platforms is poised to pop after its Q2 earnings report, driven by a strong digital advertising market, an attractively cheap valuation, and the possible announcement of a cloud computing business. The company earns nearly all its revenue from advertising, which grew 33% in the first quarter, and recent data shows paid social ad spend rose 26% in the second quarter, signaling continued momentum. Meta stock trades at a price-to-earnings ratio of just 19 after adjustments, a roughly 30% discount to the S&P 500, making it look oversold after a nine-day losing streak. Additionally, CEO Mark Zuckerberg has said offering cloud computing services is definitely on the table, and reports from Bloomberg and The Wall Street Journal indicate the company is planning a cloud business to sell AI computing power, which could be formally announced in the earnings report.
Meta Platforms Inc.Strong digital advertising market growth (33% Q1, 26% Q2 paid social ad spend) drives Meta's core revenue.
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