Momentum Group and Fanatics have formed a strategic joint venture to operate and grow commercial gaming activities in the UAE. All of Momentum’s existing UAE commercial gaming licenses and operations, including lottery, iGaming, sportsbook, and content websites, will be part of the venture. The General Commercial Gaming Regulatory Authority has approved the change in control of Momentum’s licensed entities. The partnership combines Momentum’s regional expertise and regulatory standing with Fanatics’ product knowledge, technology, and scale. The joint venture marks Fanatics’ entry into the UAE market and aims to invest in technology, customer experience, and responsible gaming while supporting the UAE’s digital economy.
JV gives Fanatics entry into UAE commercial gaming market, expanding its customer base and revenue opportunities.
Momentum gains access to Fanatics' technology and scale, likely boosting its gaming operations and market reach.