Gen Digital Inc.MoneyLion, a subsidiary of Gen Digital, launches a premium membership that could drive user adoption and revenue.

MoneyLion has launched MoneyLion One, a premium financial membership program designed to help Americans earn more from every paycheck. The membership bundles daily cash back, high-yield savings, scam and identity theft protection, and managed investing. Members who set up at least $500 in monthly direct deposits receive the full membership at no cost, while others can access all benefits for $9.99 per month. Features include 1% daily cash back on qualifying debit purchases, 3.64% APY on savings coming soon, identity protection powered by LifeLock's proprietary alert algorithms, and coverage up to $25,000 for stolen funds. MoneyLion is part of Gen, a global company whose consumer brands include Norton, Avast, and LifeLock.
Gen Digital Inc.MoneyLion, a subsidiary of Gen Digital, launches a premium membership that could drive user adoption and revenue.